With Copilot agents, Pets at Home unleashes an AI revolution - Source EMEA
Organizations across industries face the same challenge: meeting customer expectations while improving efficiency. This customer story highlights how Pets at Home used Copilot agents to achieve both. Read the story to see how agents made an impact and contact Bross Group to discuss how they can work in your business.
What is Pets at Home's approach to AI?
Pets at Home is integrating AI through the use of Microsoft Copilot Studio to enhance various aspects of its business. This includes creating AI agents to assist teams, such as a fraud detection agent that helps analyze transaction data more efficiently. The goal is to unify data from its different operations, ultimately improving the customer experience and allowing employees to focus more on their core tasks.
How does AI benefit veterinary services at Pets at Home?
AI is being used in veterinary services to streamline administrative tasks, allowing vets to spend more time with patients. For instance, the company is testing a transcription tool to assist during clinical consultations. This approach aims to alleviate the pressures of scheduling and patient care, enabling veterinary staff to focus on their primary responsibilities.
What data does Pets at Home leverage for AI insights?
Pets at Home has access to substantial customer data, with around 8 million members in its Pets Club and 10 million pets. This data is utilized to generate machine learning and AI-driven recommendations for next best actions, helping staff provide tailored advice to customers based on their pets' needs and purchasing behaviors.

With Copilot agents, Pets at Home unleashes an AI revolution - Source EMEA
published by Bross Group
Bross Group provides comprehensive IT solutions designed to address businesses' unique pain points. From system monitoring and cost optimization strategies, real-time threat detection to secure cloud data backup solutions, they ensure efficiency and security.
Bross Group approaches IT from the business owner's perspective, abstracting you from having to "understand the technology"; you just focus on your business. The effectively empower workforces with secure access, collaboration platforms, and device management, regardless of location. Moreover, this company offers solutions for scalable growth - no matter the pace of your business expansion. With their help, technology becomes a driving force, not a hurdle, in your growth strategy.